Whiskey Market: Craft Spirits and Premiumization Driving Growth

Whiskey has gained tremendous popularity with rapid urbanization coupled with rising disposable income and growth of the tourism industry worldwide. Moreover, consumers are willing to pay more for high-quality and premium whiskies, which encourages the manufacturers to introduce premium quality, aged and rare whiskey products to the retail shelves. For instance, in May 2023, Orphan Barrel Whiskey Co., a Diageo-owned company, introduced Orphan Barrel Whiskey Co., a rare 14-year-old Rye Whiskey. The new product is infused with sweet vanilla buttercream, lightly toasted oak aroma, baking spices, rye toast, and orchard fruits. According to the Distilled Spirits Council of the U.S., American whiskey consumption increased by 7.01% in 2020 compared to 2019. Several factors, including a favorable environment for imported whiskey, especially in India and China, paired with changing lifestyles, rising aspirations, and a growing population of millennial buyers, boost the whiskeyGrowth.

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Key Players in Whiskey Market Manufacturing

The report highlights prominent manufacturers in the Whiskey Market market, with a particular emphasis on the industry leader, Key players in the market include Asahi Group Holdings, Ltd., Diageo PLC., Pernod Ricard S.A., Suntory Holdings Limited., William Grant & Sons, Brown-Forman Corporation, La Martiniquaise, Constellation Brands, Inc., Angus Dundee Distillers plc., and Allied Blenders & Distillers..

Key Highlights

Fortune Business Insights™ employs a robust research methodology that integrates both top-down and bottom-up approaches to ensure accuracy and reliability. The results are further validated through data triangulation and insights gathered from stakeholder interviews, enhancing the depth and credibility of the analysis.

Whiskey Market Report Overview [2024-2032]

This report provides a comprehensive overview, including revenue forecasts, company profiles, competitive landscape analysis, growth drivers, and insights into emerging market trends.

Segmentation Insights

The Whiskey Market market is categorized by type, application, and region, offering a thorough analysis of the market’s various aspects and dynamics.

COVID-19 Impact

The report investigates the significant impact of the COVID-19 pandemic on global industries, particularly focusing on Whiskey Market companies. It assesses how lockdowns, social distancing measures, and trade restrictions have influenced production, distribution networks, and revenue generation.

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Market Overview

Gain a comprehensive understanding of the global Whiskey Market market with an introductory overview of the product. This section delves into its scope, importance, and financial metrics, providing detailed projections for revenue and sales.

Competition Analysis

Explore the competitive landscape of the Whiskey Market market, analyzing current trends and insights from key manufacturers. This section covers pricing strategies, revenue data, and a thorough evaluation of market competition.

Region-wise Sales Analysis

Assess revenue, sales, and market share across various regions. This section offers valuable insights into growth rates, pricing strategies, and revenue generation in different geographical markets.

Perspective on Food & Beverages

Examine the connection between the Whiskey Market market and the broader food and beverage industry. This section explores how consumption trends and innovations are driving demand for Whiskey Market products, while also identifying potential collaborations, partnerships, and emerging opportunities within this intersection.

Key Points from the Table of Contents

The report highlights essential sections, including market dynamics, technological advancements, industry updates, regulatory frameworks, and a forward-looking analysis for the 2024–2032 period.

1 INTRODUCTION 

• 1.1 STUDY OBJECTIVES 
• 1.2 MARKET DEFINITION 
• 1.3 STUDY SCOPE 
• 1.4 UNIT CONSIDERED 
• 1.5 STAKEHOLDERS 
• 1.6 SUMMARY OF CHANGES 

2 RESEARCH METHODOLOGY 

• 2.1 RESEARCH DATA 
• 2.2 MARKET SIZE ESTIMATION 
• 2.3 DATA TRIANGULATION 
• 2.4 RESEARCH ASSUMPTIONS 
• 2.5 LIMITATIONS AND RISK ASSESSMENT 
• 2.6 RECESSION IMPACT ANALYSIS 

3 EXECUTIVE SUMMARY 

4 PREMIUM INSIGHTS 

5 MARKET OVERVIEW 

• 5.1 INTRODUCTION 
• 5.2 MACROECONOMIC INDICATORS 
• 5.3 MARKET DYNAMICS 

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