The U.S. protein supplements market reached a value of USD 9.00 billion in 2023 and is projected to grow from USD 9.88 billion in 2024 to USD 22.58 billion by 2032, reflecting a CAGR of 10.88% over the forecast period.
Protein supplements are recognized for their various health benefits, such as lowering blood pressure, reducing cholesterol levels, promoting muscle growth, and boosting immunity—benefits particularly valued by athletes. The increasing popularity of these products among millennials is anticipated to fuel market expansion.
These insights are highlighted in the research report by Fortune Business Insights™, titled “U.S. Protein Supplements Market, 2024-2032.”
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Segmentation:
Protein Powder Segment Held Dominant Share Due to an Increase in Product Demand among Fitness Enthusiasts
On the basis of product, the market is subdivided into protein powder, protein bars, ready-to-drink (RTD), and others. In 2023, the protein powder segment accounted for a leading market share. This is due to the soaring product demand owing to an upsurge in the number of fitness-enthusiastic youths in the U.S.
Animal-based Segment to Hold Significant Share Driven by Robust Amino Profile
By source, the market is classified into plant-based and animal-based. Of these, the animal-based segment is anticipated to record a significant market share. The product demand is rising owing to a strong amino profile, which provides enhanced metabolism compared to plant-based supplements.
Renowned Pharmacy Chain Exemplifies Success in Specialty Stores Segment
By distribution channel, the market is segregated into online stores, specialty stores, and others. The specialty stores segment is projected to maintain a leading market share, generating substantial revenue, reaching billions in 2022. Walgreens Co, renowned for its extensive offerings of pharmacy and healthcare services within the U.S., serves as an exemplary illustration of a specialized pharmacy retail establishment.
Report Coverage:
The report identifies key trends in the U.S. protein supplements market and highlights the factors anticipated to fuel its growth. It also outlines the strategic initiatives undertaken by leading companies to increase their market share.
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Drivers and Restraints:
Market Value to Rise Owing to Growing Product Demand in Sports Nutrition
In the U.S., protein products are increasingly popular for muscle growth and overall wellness. Protein-based powders, beverages, shakes, bars, and drinks are widely used as sports nutrition supplements that promote good health. Industry players are concentrating on creating a diverse range of products in various flavors, which is expected to drive market growth in the coming years.
However, the market may encounter challenges due to concerns over the high use of artificial sweeteners in the preparation of these protein supplements.
Competitive Landscape:
Companies Emphasize on Expanding their Portfolios to Strengthen Industry Foothold
Industry players are focused on developing a wide range of products to enhance their portfolios and solidify their market share in the U.S. protein supplements market. Among the new offerings being introduced are on-the-go foods, snacks, and drinks that feature plant-based protein sources.
Key Industry Development:
May 2023 – Six Star Pro Nutrition shared plans to collaborate with Kellogg Co. The partnership was focused on the launch of two cereal-based 100% whey protein powders. The products would be available in Froot Loops and Frosted Flakes flavors. The move would allow Six Star to provide nutrition access to athletes in all age groups.
List of Key Players Mentioned in the Report:
- Abbott Laboratories (U.S.)
- General Nutrition Centers, Inc. (U.S.)
- Glanbia Plc (U.S.)
- Herbalife Nutrition Ltd (U.S.)
- Kellogg Company (U.S.)
- Mondelez International (U.S.)
- PepsiCo Inc. (U.S.)
- Post Holdings Inc. (U.S.)
- The Beachbody Company (U.S.)
- The Simply Good Foods Company (U.S.)
- Nestle Health Services (Switzerland)
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