Market Overview
The global self-adhesive labels market size is projected to reach USD 64.9 billion by 2028 from USD 42.9 billion in 2021, exhibiting a CAGR of 6.1% during the forecast period. The rising adoption of labels from the consumer goods sector and increasing awareness of biodegradable products are expected to foster market growth. Fortune Business Insights™ provides this information in its report titled “Self-Adhesive Labels Market, 2021-2028.” The market stood at USD 40.8 billion in 2020.
Self-adhesive labels are also called ‘pressure sensitive labels’ as they require pressure to stick to a surface or an object properly. They are used in several applications because of their benefits, such as minimum temperature property, solvent resistance, UV resistance, and strong adhesion. Their adoption enhances a product’s visual appeal and provides excellent adhesion in harsh environments. Adhesive labels’ rising adoption in the consumer goods sector is likely to boost their demand. Furthermore, they are used extensively in the food & beverage industry for packaging food products. Packaging labels save time, provide convenience, and resist unstable environments. In addition, the rising awareness regarding the benefits of biodegradable products is likely to boost their adoption. The labels utilize paper to provide biodegradability and impact the environment positively. These factors are likely to increase market growth during the upcoming years.
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Segments
By type, the market is segmented into release liner and linerless. As per label type, it is classified into removable and permanent. Based on application, it is categorized into consumer goods, household & personal care, pharmaceutical, food & beverages, and others. Regionally, it is grouped into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
Market Trend:
Self-adhesive labels are experiencing a resurgence driven by several factors. Customization is a big one, with people using labels for everything from personalized water bottles to creative bullet journals. Businesses are jumping on board too, using customized labels for branding, product information, and even interactive marketing campaigns with QR codes. Technology is playing a role as well, with new materials and printing techniques allowing for more durable, weatherproof, and even writable labels. This opens doors for outdoor applications and labeling on a wider range of products. Overall, the trend is towards self-adhesive labels becoming more than just functional – they’re a tool for self-expression, branding, and creative uses.
Highlights of the Report
The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.
Drivers and Restraints
Increasing Applications in Several Industries to Boost Market Growth
Self-adhesive materials are used in several applications because of the product’s rising demand from several industries. The labels display essential details such as expiry date, manufacturing date, content details, and others. Packaging stickers help consumers make an informed decision while selecting medical products. They are used in the consumer goods, food & beverage, medical, and pharmaceutical industry. They are also utilized for packaging electronics, clothing, non-durable and durable consumer goods, and others. This factor may boost its sales globally.
Further, rising per-capita income is responsible for the growth of FMCG goods sales. As a result, the adoption of self-adhesive labels is increasing rapidly. They are also used for branding products by printing logos. For example, several pharmaceutical organizations utilize labels for branding their products and incorporating logos on products. In addition, their lower costs compared to digital printing are expected to bolster adoption. These factors are likely to drive the self-adhesive labels market growth.
However, stringent government regulations regarding the product’s branding are likely to impede market development.
Regional Insights
Raw Material Availability to Propel Market Growth in Asia-Pacific
Asia-Pacific is projected to dominate the self-adhesive labels market share because of the availability of raw materials required for adhesive labels’ production. The market in Asia-Pacific stood at USD 15.5 billion in 2020 and is projected to grow positively during the upcoming years. The rising demand for labels from several end-use industries is likely to boost its sales. In addition, the increasing demand for labels from food & beverage, medical, healthcare, and FMCG foods are likely to fuel market progress.
In North America, the presence of a large manufacturing base and rapidly developing e-commerce sector in the U.S. is likely to foster self-adhesive labels’ adoption. The labels are used extensively in the packaging sector because of their resistance and effectiveness. Furthermore, rising per-capita income and evolving buying preferences lead to the product’s adoption in consumer goods and ready-to-eat packaged foods and beverages. In addition, robust demand for adhesive labels from the pharmaceutical, e-commerce, packaging, and food & beverages sector is likely to facilitate market growth.
In Europe, rising awareness among the consumers regarding the product’s benefits is likely to fuel the label’s adoption. Further, increasing demand from the food & beverage, packaging, tools, and electronics industry may boost market development. In addition, self-adhesive labels’ lower costs and resistance is likely to foster market growth.
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Competitive Landscape
Companies Launch Innovative Products to Expand Product Portfolio
Well-known businesses in the industry release novel products to grab customers’ interest and broaden their line of offerings. For instance, in May 2021, “Herma,” a German self-adhesive technology expert company, unveiled their innovative wash-off label adhesive 52W for PET bottle development. The corporation may be able to draw in customers and broaden its product line thanks to this breakthrough. Moreover, businesses may be able to improve their market position by implementing acquisition tactics. For instance, in August 2020, Geostick purchased the self-adhesive label segment of iPB Printing B.V. By using this tactic, Geostick may be able to solidify its place in the worldwide market while iPB is able to concentrate on its in-mold labels (IML) division and flexible packaging.
Industry Development
- June 2021: Scanket and Labelsupply, two specialist self-adhesive labels manufacturers, became a part of Optimum Group’s Nordic platform. The companies’ collaboration may help boost Optimum Group’s global presence in Nordic.
List of Key Players Profiled in the Self-Adhesive Labels Market Report
- 3M Company (Minneapolis, U.S.)
- Axicon Labels (Oxfordshire, U.K.)
- Avery Products Corporation (California, U.S.)
- ETIS Slovakia (Bratislava, Slovakia)
- UPM Raflatac (Helsinki, Finland)
- Müroll GmbH (Frastanz, Austria)
- Royston Labels Ltd (Royston, U.K.)
- S&K LABEL (Illinois, U.S.)
- SVS Etikety (Karlstejn, Czech Republic)
- Mondi Group (Vienna, Austria)
- B Fuller (Minnesota, U.S.)
- LEO DESIGNS AND PACKAGING PVT LTD (Himachal Pradesh, India)
- Holoflex (West Bengal, India)
- Avery Dennison Corporation (California, U.S.)
- Pasky s.r.o. (Prague, Czech Republic)
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