The Iran breakfast cereals market size is predicted to reach USD 473.72 million by 2029 at a CAGR of 4.2% during the forecast period. The market was valued at USD 342.47 million in 2021 and USD 356.21 million in 2022. Fortune Business InsightsTM has presented this information in its report titled, “Iran Breakfast Cereals Market, 2022-2029”. The rise of the global breakfast cereal market is essentially driving the breakfast cereal market in Iran. Due to the adoption of Western dietary trends, consumers across the country are favoring nutritious and on-the-go breakfast options. Healthy eating is being driven by the rising trend of reducing the risk of certain chronic diseases and preserving health and wellness via mindful consumption. As a result of this understanding, the demand for morning cereals has skyrocketed.

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COVID-19 Impact-

Sudden Outbreak of Coronavirus to Disrupt Raw Material Supply Chains

The epidemic has increased demand and sales for a range of FMCG products, particularly breakfast cereals, which are widely regarded as essential to people’s everyday life. Sales of packaged foods increased in the first several months as customers rushed to retailers to stockpile essential foodstuffs. People hoard non-perishable items, such breakfast cereals, as the number of COVID-19 cases climbs in an effort to stay inside their homes. As a result, there is a greater need for packaged foods that are ready to eat. Within a week of the lockout, many international breakfast cereal companies saw a sharp increase in stock prices, according to sources.

Segments-

On the basis of product type, the Iran breakfast cereals industry is bifurcated into hot cereals and Ready-To-Eat (RTE) cereals. By distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, and others.

Report Coverage-

Both quantitative and qualitative market analysis are covered in the study. In-depth analyses of demand, market size, market data, and growth rates across all segments are also included. Among the crucial insights included in the study are an outline of the parent market, the competitive environment, the market opportunity, and current developments in the sector, such as base expansion and significant trends.

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Drivers & Restraints-

Market Growth is Driven by Rising Demand for Convenience Food and On-The-Go Snacks

The growing demand for ready-to-eat meals, convenience foods, and on-the-go snacking is driving the growth of the breakfast cereal industry in Iran. Modern stressful and hectic lifestyles are a major factor in consumers’ need for on-the-go foods that provide quick nutrition and a feeling of fullness amid a busy schedule. Cereals’ pleasing flavor and ease of preparation are making them a popular breakfast option. The demand for breakfast cereals is expected to be fueled by the nation’s westernization trend. The breakfast cereal industry is vulnerable to price fluctuations in cereal grains due to the growing demand for organic and whole grain products. This could potentially hinder the expansion of the breakfast cereal market in Iran.

The percentage of consumers purchasing food products for positive health impacts increased from 55% in 2015 to 60% in 2020, according to the IFIC’s food and health study. The graphical representation shows a positive change in the purchasing habits of healthy foods as a result of a greater awareness of the effects of food consumption on general health and wellness. The industry is also being driven by consumer desire for healthier foods to preserve general health and reduce the risk of certain chronic health conditions associated to lifestyle choices. Industry sources anticipate that Iran will have the second-highest per capita disposable income in the Middle East, after the United Arab Emirates. Because per capita income levels have improved, consumers can now afford to spend more on health-promoting products to maintain and improve their health.The consumer is still looking for healthier options in the food aisles. Foods enriched with vitamins and minerals, or micronutrients, are becoming more and more well-liked as a means of preventing micronutrient deficiencies and advancing overall health.

Competitive Landscape-

Partnership with Relevant Stakeholders to Gain Market Dominance

The market share of breakfast cereals in Iran is dominated by imports from multinational corporations like Nestle S.A. and Kellogg’s Company. In Iran, Kellogg’s Company and Nestle S.A. hold between 65 and 75 percent of the market for morning cereals. After speaking with industry experts early on, we have determined that Kellogg’s holds the largest market share of 50–54% in Iran.

List of Key Market Players:

  • Nestle S.A. (Switzerland)
  • Shirin Maharana Company (Hong Kong)
  • OBST S.A. (Poland)
  • TakMakaron (Iran)
  • Kellogg Co. (U.S.)
  • ShirinAsal (Iran)

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