Whiskey Market: Global Trends in Premiumization and Craft Distilling

Whiskey has gained tremendous popularity with rapid urbanization coupled with rising disposable income and growth of the tourism industry worldwide. Moreover, consumers are willing to pay more for high-quality and premium whiskies, which encourages the manufacturers to introduce premium quality, aged and rare whiskey products to the retail shelves. For instance, in May 2023, Orphan Barrel Whiskey Co., a Diageo-owned company, introduced Orphan Barrel Whiskey Co., a rare 14-year-old Rye Whiskey. The new product is infused with sweet vanilla buttercream, lightly toasted oak aroma, baking spices, rye toast, and orchard fruits. According to the Distilled Spirits Council of the U.S., American whiskey consumption increased by 7.01% in 2020 compared to 2019. Several factors, including a favorable environment for imported whiskey, especially in India and China, paired with changing lifestyles, rising aspirations, and a growing population of millennial buyers, boost the whiskeyGrowth.

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Key Manufacturers in the Whiskey Market Market

The report identifies the leading players in the Whiskey Market market, with a particular emphasis on the industry frontrunner, Key players in the market include Asahi Group Holdings, Ltd., Diageo PLC., Pernod Ricard S.A., Suntory Holdings Limited., William Grant & Sons, Brown-Forman Corporation, La Martiniquaise, Constellation Brands, Inc., Angus Dundee Distillers plc., and Allied Blenders & Distillers..

Key Insights

Fortune Business Insights™ utilizes a rigorous research methodology that combines both top-down and bottom-up approaches to ensure precision and reliability. These insights are further validated through data triangulation and interviews with key stakeholders, enhancing the credibility and depth of the analysis.

Whiskey Market Market Report Overview [2025–2032]

This comprehensive report features revenue projections, company profiles, competitive landscape assessments, growth drivers, and an in-depth analysis of emerging market trends.

Segmentation

The study is systematically structured into chapters based on geography (country), manufacturers, classification, and application. Each section provides an extensive evaluation of the product landscape over the forecast period, offering valuable insights into the current state of the Whiskey Market market.

By analyzing growth across different segments, the report delivers a clearer perspective on the key factors shaping the industry. This approach enables businesses to identify emerging opportunities, develop targeted strategies, and gain deeper insights into their customer base.

Report Scope

Competitive Landscape

This section examines the competitive dynamics of the Whiskey Market market, analyzing the strategies and trends adopted by top manufacturers. It provides a comprehensive assessment of pricing strategies, revenue performance, and overall market competition.

Regional Sales Analysis

This segment delivers insights into revenue, sales, and market share across different regions. It highlights growth rates, pricing trends, and revenue patterns in various geographic markets, offering essential data to support informed strategic decision-making.

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Food & Beverage Sector Insights

This section examines the relationship between the Whiskey Market market and the food and beverage industry, focusing on how evolving consumer preferences and technological advancements are driving demand for Whiskey Market products. It also highlights opportunities for partnerships, collaborations, and key trends shaping the convergence of these markets.

Frequently Asked Questions (FAQ)

• What is the current market scenario?

• What was the historical demand situation, and what is the forecast outlook for 2025–2032?

• What are the key market dynamics driving the growth of the global Whiskey Market?

• Who are the leading players in the Whiskey Market market?

• What is the consumer perspective on the global Whiskey Market?

• What are the major demand and supply-side trends in the global Whiskey Market?

• Which geographic markets are the largest and fastest-growing?

• Which segment is currently leading, and which is expected to grow the fastest?

• What impact did COVID-19 have on the global Whiskey Market?

Key Highlights from the Table of Contents

The report provides an in-depth analysis of critical aspects, including market dynamics, technological innovations, industry developments, regulatory impacts, and forward-looking insights for the period 2025–2032. These sections offer a comprehensive understanding of the factors influencing the Whiskey Market market, identifying emerging trends and growth opportunities.

1 INTRODUCTION 

• 1.1 STUDY OBJECTIVES 
• 1.2 MARKET DEFINITION 
• 1.3 STUDY SCOPE 
• 1.4 UNIT CONSIDERED 
• 1.5 STAKEHOLDERS 
• 1.6 SUMMARY OF CHANGES 

2 RESEARCH METHODOLOGY 

• 2.1 RESEARCH DATA 
• 2.2 MARKET SIZE ESTIMATION 
• 2.3 DATA TRIANGULATION 
• 2.4 RESEARCH ASSUMPTIONS 
• 2.5 LIMITATIONS AND RISK ASSESSMENT 
• 2.6 RECESSION IMPACT ANALYSIS 

3 EXECUTIVE SUMMARY 

4 PREMIUM INSIGHTS 

5 MARKET OVERVIEW 

• 5.1 INTRODUCTION 
• 5.2 MACROECONOMIC INDICATORS 
• 5.3 MARKET DYNAMICS 

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