Whiskey Market Overview: Trends in Premium Products, Craft Distilling, and Global Consumption

Projected market size and growth:

Whiskey has gained tremendous popularity with rapid urbanization coupled with rising disposable income and growth of the tourism industry worldwide. Moreover, consumers are willing to pay more for high-quality and premium whiskies, which encourages the manufacturers to introduce premium quality, aged and rare whiskey products to the retail shelves. For instance, in May 2023, Orphan Barrel Whiskey Co., a Diageo-owned company, introduced Orphan Barrel Whiskey Co., a rare 14-year-old Rye Whiskey. The new product is infused with sweet vanilla buttercream, lightly toasted oak aroma, baking spices, rye toast, and orchard fruits. According to the Distilled Spirits Council of the U.S., American whiskey consumption increased by 7.01% in 2020 compared to 2019. Several factors, including a favorable environment for imported whiskey, especially in India and China, paired with changing lifestyles, rising aspirations, and a growing population of millennial buyers, boost the whiskeyGrowth.

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Key players in the manufacturing of Whiskey Market:

This report highlights the key players in the Whiskey Market market, with particular emphasis on Key players in the market include Asahi Group Holdings, Ltd., Diageo PLC., Pernod Ricard S.A., Suntory Holdings Limited., William Grant & Sons, Brown-Forman Corporation, La Martiniquaise, Constellation Brands, Inc., Angus Dundee Distillers plc., and Allied Blenders & Distillers. as the market leader.

Highlights:

Summary of Report Whiskey Market [2024-2032]:

Segmentation Perspectives:

The report offers an in-depth understanding of the various dynamics within the Whiskey Market sector through market segmentation by type, application, and region.

Impact of COVID-19:

This study explores the impact of the COVID-19 pandemic on various global industries, focusing specifically on Whiskey Market companies. It examines how restrictions, social distancing measures, and lockdowns have influenced manufacturing, distribution, and revenue streams.

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Market Overview:

This section offers a brief overview of the product, setting the stage for an in-depth analysis of the global Whiskey Market market. It highlights the product’s significance, scope, and financial aspects, including projected sales and revenue.

Competitor Analysis:

Sales analysis by region:

Food and Beverage Outlook:

Investigate the relationship between the Whiskey Market market and the broader food and beverage industry. Examine how evolving eating and drinking habits are influencing the market for Whiskey Market products. Additionally, explore potential partnerships, collaborations, and business opportunities that may arise from this intersection.

Key points of the index:

Highlight the key sections that cover industry updates, technological advancements, market dynamics, regulatory frameworks, and forecasts for 2024–2022.

1 Introduction 

• 1.1 Objectives of the study 
• 1.2 Market definition 
• 1.3 Scope of the study 
• 1.4 Unit considered 
• 1.5 Stakeholders 
• 1.6 Summary of changes 

2 Research methodology 

• 2.1 Research data 
• 2.2 Market size estimation 
• 2.3 Data triangulation 
• 2.4 Research assumptions 
• 2.5 Limitations and risk assessment 
• 2.6 Analysis of the impact of the recession 

3 Executive Summary 

4 premium information 

5 Market Overview 

• 5.1 Introduction 
• 5.2 Macroeconomic indicators 
• 5.3 Dynamics 

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